Bertrand Muefong's Digital Marketing Case Studies
Below are some of my work/work I was part of
Full SEO Optimization on Client's Pet Website
We completed full SEO optimization for a puppy-focused website, enhancing its visibility and user engagement. Key improvements included thorough keyword research and integration, focusing on terms like 'Teacup Puppies near me,' 'teacup puppies,' and 'Miniature Puppies.' I worked with the content team to optimize existing content and created new, informative articles rich in SEO-friendly keywords and phrases. Metadata, including title tags and meta descriptions, were carefully crafted for each page. The website's structure was refined for better navigation and faster loading times, and I implemented a comprehensive backlink strategy to boost authority. Additionally, I ensured mobile optimization and improved local SEO for increased local traffic.
Braids By Lizzy
Braids by Lizzy, located in the heart of Laurel, Maryland, is a renowned new hair braiding salon. The owner started it in January 2023. I had the opportunity to create and optimize their online presence, enhancing their digital footprint. The website was designed to reflect the salon's unique style and expertise in braiding, showcasing a gallery of diverse styles and customer testimonials. I optimized the site for Google My Business, ensuring it appears prominently in local search results. I used Instagram to highlight the salon's work, and engaging with the community has boosted their social media presence. Additionally, targeted Google Ads campaigns were implemented to attract a broader clientele seeking top-notch braiding services. This holistic digital strategy has significantly increased their visibility and customer engagement.
