Performance Overview
Calls clicks
After implementing a robust local SEO strategy and optimizing the Google My Business (GMB) listing for "Braids by Lizzy," I significantly improved customer interaction and website clicks. From February 2024 to March 2024, customer interactions on the GMB page soared to 107, which saw a 133% Increase, and website clicks increased to 42, a 740% Increase. This success was the result of several key actions:
Optimized GMB Listing: I meticulously updated the salon's GMB profile with detailed information, including services offered, business hours, and high-quality images of the salon and hair braiding styles. This helped the salon appear more prominently in local search results.
Engaging Local Content: I posted regular updates and engaging content on the GMB listing, such as special offers, events, and customer testimonials. This content resonated with the local audience and encouraged more interactions.
Local Keyword Optimization: By incorporating location-specific keywords into the website's content and metadata, I improved its visibility in local search results, increasing website clicks.
Online Reviews Management: We encouraged satisfied customers to leave reviews on the GMB listing and responded promptly to all reviews to enhance engagement and trust.
Local Backlink Strategy: Building backlinks from local businesses and community websites further established the salon's local online presence, driving traffic to the website.
Mobile Optimization: With many local searches happening on mobile devices, I ensured the website was mobile-friendly, enhancing the user experience and increasing the likelihood of website visits.
By focusing on these local SEO elements and maintaining a dynamic online presence, I effectively boosted customer interaction and website traffic for "Braids by Lizzy," showcasing the power of tailored digital marketing strategies in attracting and engaging a local audience.
25,995 reach in 60 days, with 168 messaging conversations started
The result was 86 Messaging conversation started with a Cost per result of $2.09
In December 2023, we launched a targeted Meta ad campaign for "Braids by Lizzy" to increase appointment bookings significantly. This campaign was meticulously designed to target our primary audience in Laurel, Maryland, who showed interest in hair styling and braiding services. The ads featured visually appealing images of the salon's work, customer testimonials, and special offers to attract potential clients. We used Instagram's advanced targeting options to reach users based on their interests, location, and previous interactions with similar content.
Key elements of the campaign included:
Engaging Visual Content: To capture the audience's attention, high-quality images and videos of the salon's unique braiding styles were used.
Compelling Ad Copy: The ads included persuasive and clear calls-to-action (CTAs), encouraging viewers to book appointments.
Special Promotions: Limited-time offers were advertised, creating a sense of urgency and encouraging immediate bookings.
Retargeting Strategies: I implemented retargeting to reach users who had interacted with the salon's website but had not booked an appointment.
Performance Monitoring and Optimization: I monitored ad performance using Instagram Insights throughout the campaign, making real-time adjustments to maximize effectiveness and reach.
This strategic approach led to a remarkable 200% increase in Messaging Conversations stated by clients, with an increase in appointment bookings between January and March 2024, demonstrating the efficacy of well-executed social media advertising in boosting business outcomes.
49.00 conversion in March 2024
Campaign Objective:
To drive increased inquiries and bookings for Braids By Lizzy in February 2024, targeting individuals seeking stylish braiding services at Minnick Rd, Laurel, MD.
Target Audience:
I targeted Fashion-forward individuals within Laurel, MD, and surrounding areas, focusing on those looking for protective braiding styles and trendy braid designs.
Ad Strategy:
Keyword Optimization: I Utilized high-intent keywords related to braiding services, such as "braider in Laurel, MD," "protective hairstyles," and "braiding salon near me," to capture active searchers.
Compelling Ad Copy: Crafted engaging ad copy highlighting the unique selling propositions of Braids By Lizzy, including "customizable braid styles," "expert stylists," and "exclusive February offers."
Visuals and Landing Pages: I designed visually appealing ads and optimized landing pages showcasing the salon's portfolio, stylist expertise, customer testimonials, and straightforward booking process.
Targeted Ad Extensions: I implemented callout extensions like "Free Consultation," "February Booking Specials," and "Google My Business Reviews" to enhance the ad's appeal and provide quick links to the website.
Budget Allocation: The budget was strategically allocated to the search campaign, as her budget was just $15 daily. With no data in the account, I went with manual bidding with website visits as the goal to maximize and optimize the budget.
Results Achieved:
The Campaign generated 49 high-quality leads in March 2024, surpassing the initial target.
Increased website traffic by 35% compared to the previous month, significantly increasing booking inquiries.
$4810.00 in revenue generated in March
Our strategic meta ads, Google Ads campaigns, and robust local SEO efforts for "Braids by Lizzy" led to an impressive surge in appointment bookings, generating $4810.00 in revenue in March. This continuous growth resulted from a synergistic approach, where digital advertising and local SEO complemented each other effectively.
Integrated Marketing Strategy: Our approach integrated social media and Google advertising with local SEO. Our strong local search presence reinforced the visibility gained from Google Ads and Facebook/Instagram ads, creating multiple touchpoints for potential customers.
Targeted Local SEO: I continued to optimize the salon’s Google My Business listing, ensuring it ranked high in local search results. I also maintained fresh, locally relevant content on the website and GMB, keeping the salon at the forefront of potential customers' minds.
Engaging Local Community: I leveraged local events and trends in our marketing content, which resonated well with the community and helped maintain a solid local customer base.
Responsive Feedback Management: Regular engagement with customer feedback and reviews on GMB and social media platforms helped build trust and a positive reputation, encouraging more bookings.
Seasonal Promotions: Tailored promotions during specific months, aligning with local events and seasonal trends, were crucial in attracting new appointments, especially on Valentine's Day.
Ongoing Analytics and Adjustment: Continuous monitoring of campaign analytics allowed us to adjust strategies promptly, ensuring sustained appointment growth.
This combined approach of targeted Google Ads, Meta advertising, and dedicated local SEO efforts proved highly effective in attracting immediate bookings and establishing a loyal customer base for sustained business growth.
